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Harbour Surfboards has a 50-year history of creating handcrafted boards. Each one a unique design, a thing of beauty and in many ways, a work of art. Owning one comes with pride, appreciation and in some cases, even love. Harbour Surf Day was started as a way to celebrate that. This campaign takes a look at the affection real owners have for their board and entices others to come and fall in love for themselves.
The posters were used as traditional postings as well as window display installations at the shop. In order to make an impact beyond the local surf community, the posters were released on Facebook and Instagram in the days leading up to the event. They were instantly liked, shared and discussed within Harbour’s online community and beyond.Advertising, Copywriting, Creative Direction2012 -
Fry’s Electronics wanted to position Frys.com as the place where the elite geeks can find everything they need for all their elaborate projects. And with the geek stamp-of-approval we knew the other 99.7% of the population would trust Frys.com with their run-of-the-mill orders. -
The mandate was to appeal to a younger, hungrier demographic, but keep the hot dog chain’s long-running mascot, TDO. We decided to take the World’s Most Wanted Wiener and give his running exploits a bit more of an edge. So far the Gotcha spot has received over 500,000 hits online. -
We noticed that when a guest checks into a hotel the focus of their visit is almost always on the next day. So the night before is really the time for guests to do what they need to get prepared. That’s where HGI comes in. They have the staff and amenities to help their guests rest easy knowing they’re ready for their big day. -
For the holidays, Skype partnered up with many well know brands to offer people around the world easier ways to stay in touch. We named them Skype-friendly gadgets and developed a website that went well beyond the usual catalog format. Along with showcasing the products, we invited everyone to explore a world of Skyping opportunities as well as give them a chance to Tweet their own #skypestories that would appear on our globe.Advertising, Copywriting2011 -
Cisco Systems makes routers. Not too sexy, really. But when you consider how important routers are to the Internet, it gets a bit more interesting. So instead of talking about routers during Cisco’s first broadcast effort, we talked about what the Internet was going to mean to the future. During the campaign Cisco went from a relative unknown to the 15th most recognized brand in the world. -
As a group, the Wienerschnitzel faithful are unafraid of the unconventional. So why not serve breakfast all day? And why not create some online banners to spread the word? -
They come from miles around to do battle and prove who is the fastest wiener dog around. Feet fly, slobber slings and it’s all pretty hilarious. But in the end only one lucky dog gets to wear the championship bling and have their life changed forever. -
The local KFC franchisees had a giveaway idea that needed a little support. They came to us to talk about window clings, and we sent them home with a TV spot. The stores ran out of bags in a week and a half.Advertising, Copywriting2011 -
Goodwill has always struggled with their identity. Most everyone thinks of them as a thrift shop. But in reality their main focus is on helping people with disabilities live productive and fruitful lives. Using their iconic logo to give the cause a “face” we were able to show how Goodwill does more than just provide a place to buy cheap Halloween costumes. -
To illustrate KIA as more than just an inexpensive car we put them in the hands of some of the toughest testers we could think of: Hawaiian vacationers. -
Launching Kia Motors in a market like New York City is a big deal. We know it. New Yorkers know it. And we wanted New Yorkers to know we knew it. With its small price tag and even smaller stature, Kia is perfect for the city’s unique challenges. -
Seeds of Change is a small division of the Mars company, but they are looking to do big things in the organic foods category. In order to get their seed-to-plate philosophy out to as many people as possible we developed the Sowing Millions Project. In just 48 hours we were able to give away 1 million seed packets to budding organic gardeners all over the country - and most importantly, put Seeds of Change on the map. -
Consumers know that video calling is a far richer experience than a phone call. But, they also realize that the PC video calling experience sometimes isn’t as easy-going, natural or emotional as it should be.
Enter the Logitech TV Cam HD. It brings Skype to your HDTV to create a more natural way to video call. Now you can spread out, move around and celebrate a more expressive form of staying close to the ones you love most.Copywriting2012 -
When Charles Schwab introduced their personalized financial programs we felt the ads should do just what they were looking to do: de-mystify finance. We wanted the ads to open a dialog for the consumer. Their part of the conversation is really quite easy: "This is what I want, now how do I get it?" -
One of KFC's biggest issues was that for the most part they were out of most people's price range. So when we introduced a Value Menu, it was big news. And the masses rejoiced - transactions jumped to their highest levels in 3 years.Advertising, Copywriting2011 -
These are just a few of the things I've been up to recently.Advertising, Copywriting2012